SHO Shaun Hergatt
New York, NY
Fresh
Perspectives in Hospitality
Discover more
We develop creative paths for fresh and competitive concepts.
CONCEPT DEVELOPMENT
We carefully organize business plans, build on and enhance your ideas, and interact directly with designers, developers, and architects for the success of restaurants, hotels and resorts.
FINANCIAL ASSESSMENT
We model and analyze sales and labor costs, along with the complete P & L to assess your financial performance. We develop systems and controls to maximize performance.
MENU STRATEGY
We design and develop food and beverage programs that reflect and strengthen your brand.
MARKETING & PR
We manage your marketing strategy to better establish public recognition and exposure, to drive sales and profits.
. "All great deeds and all great thoughts have a ridiculous beginning. Great works are often born on a street corner or in a restaurant's revolving door."
Seasoned Hospitality Brings More than 35 Years of Hotel & Restaurant Management Experience to the Table
The Company
Seasoned Hospitality provides strategic planning, advisement, and support services in broad – and critical – key planning and operational areas. From start-ups to rebranding, property assessments, operations and marketing, Seasoned Hospitality gives professionals the tools they need to succeed.
Seasoned Hospitality has more than 35 years of combined hotel and restaurant management experience including Four Seasons Hotels & Resorts, Grand Bay Hotels, Nikko Hotels and Hilton Hotels. In addition, Stephen Loffredo owned and operated successful restaurants in Manhattan including industry trendsetting Zoë (Soho), Cena (NYT Three Star) & Jovia (NY Magazine top 50 restaurants of 2005). Tora Matsuoka is the proprietor of Sen Sushi, the wildly popular 23-year fixture in Sag Harbor.
Our Approach
Seasoned Hospitality works with property and hotel developers along with independent restaurateurs on multiple operational and conceptual levels including design, quality evaluation, service training, systems/SOP development and overall management. Additional services also include financial analysis, budgeting, forecasting and benchmark reviews for maximum efficiency.
Using a ‘hands on’ approach, we work side by side with each operation’s team factoring in foreseen and unforeseen challenges. Our training and manuals, product knowledge systems, testing and documentation are customized specifically for each client.”Stephen Loffredo
Principle & Owner, Seasoned Hospitality
Our Services
Our objective with each project is to create an environment that will empower management, allowing them to position their operations for long term success (click any topic to expand).
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Concept Development & Enhancement
• Concept Analysis vs. Demographics & Trends
• Architect / Designer Interaction
• Design Analysis
• Kitchen / Facility Designer Interaction
• Liaise with Graphic Designer
• Logo Development & Printing Needs
• Concept Revamp & Re-Launch
• Architect / Designer Interaction
• Design Analysis
• Kitchen / Facility Designer Interaction
• Liaise with Graphic Designer
• Logo Development & Printing Needs
• Concept Revamp & Re-Launch
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Menu Development
• Menu Analysis & Costing
• Product Development
• Menu Presentation
• Cocktail & Wine Program Strategies
• Inventory Control
• Product Development
• Menu Presentation
• Cocktail & Wine Program Strategies
• Inventory Control
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Site Inspections
• Quality & Standards Benchmarking
• Performance & Productivity Assessment
• Pilferage / Security Inspection
• Concept Evaluation & Appraisal
• Performance & Productivity Assessment
• Pilferage / Security Inspection
• Concept Evaluation & Appraisal
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Marketing and Public Relations
• Public Relation Firm Selection & Management
• Short & Long Term Strategy Development
• Grass-Roots Marketing Planning & Execution
• Short & Long Term Strategy Development
• Grass-Roots Marketing Planning & Execution
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Business Plan Development
• Writing, Editing & Optimizing
• Market Research
• Budget Development
• Pro Forma & Modeling
• Projection Assumptions
• Investment Scenarios
• Market Research
• Budget Development
• Pro Forma & Modeling
• Projection Assumptions
• Investment Scenarios
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Operations
• Pre-Opening Plan & Start-Up Strategy
• Opening Support
• Training Programs & On-Site Training
• SOP & Manual Development
• Opening Support
• Training Programs & On-Site Training
• SOP & Manual Development
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Financial Examination
• Cost of Sales & Labor • Cost Analysis
• Accounting Review & Assessment
• Review of Controls & Financial Systems
• POS review
• Accounting Review & Assessment
• Review of Controls & Financial Systems
• POS review
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Long Term Oversight
• Shareholder / Owner Representation
• Long Term Strategic Planning
• Expansion Assessment & Analysis
• Long Term Strategic Planning
• Expansion Assessment & Analysis
Testimonials
“Having heard of them through industry contacts, we contracted Seasoned Hospitality to help us understand what our neighborhood needed in terms of viable restaurant concepts. Stephen Loffredo was the perfect match for the job. We were provided with a well-constructed and thoughtful report that really worked to our advantage. Through his legwork we were able to hone in on a concept that is right for the hotel and the town center.”
Nico SchermanFormerly Director of Food & Beverage / Hyatt Regency Reston, VA. Currently Regional Director of Food & Beverage: Park, Andaz, Centric & The Unbound Collection/Americas
“Stephen has provided us with invaluable knowledge and insights. He is a true professional and industry expert armed with the perspectives of a business owner and the “hands-on” experience of a successful operator. His contribution can be very effective in the achievement of the desired results and an investment well worth making.”
Daniele LomorielloFinance Director / Goldman Properties
Industry Praise
“During his visit with us, Stephen organized and presented training materials clearly, both in classroom and hands-on live sessions. He created positive interaction when coaching and taught the managers different techniques related to improving service efficiency. Furthermore, he incorporated his service experience with current trends to develop service standards to fit the desired target of the restaurant. In conclusion, we found Stephen to be exceptionally productive and knowledgeable. An experienced professional, his expertise in hotel and restaurant management proved extremely beneficial to Halekulani. We would not hesitate to hire him again.”
Ulrich KrauerGeneral Manager
Halekulani On the Beach, Waikiki
“I would like to take this opportunity to praise Stephen Loffredo for his support of the School of Hotel Administration at Cornell University during his time as the owner of Zoë restaurant in New York City. Stephen- alumni of the Culinary Institute of America, maintained close ties with the University. During his 17 years as owner of Zoë, Stephen welcomed numerous academic student groups to Zoë, Jovia and Cena restaurants. He conducted lecturers and shared his knowledge and expertise in creating and managing restaurants in New York City. This experience greatly enhanced our students’ curriculum. In conclusion, I can attest that Stephen has been exemplary and professional in supporting education and mentorship in our school.”
Giuseppe PezzottiSenior Lecturer
Cornell University School of Hotel Administration
STEPHEN LOFFREDOPresident
A Culinary Institute of America graduate, Stephen cut his teeth in a number of Manhattan’s luxury hotels including The Pierre, The Essex House, The Grand Bay and The Stanhope. He then launched a successful career as an independent restaurateur, opening the acclaimed Zoë in Soho, partnered with renowned Canadian Chef, Normand Laprisse, opening the New York Times three-star Cena and New York Magazine’s three star Jovia with rising star Josh DeChellis.
TORA MATSUOKAPrincipal
An intuitive master in the art of hospitality management, Toranosuke “Tora” Matsuoka brings a deep perspective to Seasoned Hospitality. He views the industry as a visionary and a dynamic entrepreneur, adding a deep understanding of problem solving and operational savvy to our clients. Tora is a pioneer in Asian cuisine, making his mark by developing Sen Restaurant into the Hampton’s hotspot it is today. As an integral part of our team, Matsuoka focuses on implementing an effective and sustainable strategy for our clients through passion and “hard work in the DNA.”
GENE STURTZAssociate
Gene brings a wealth of independent restaurant and hotel financial experience to Seasoned Hospitality. In addition to working directly with Stephen Loffredo for over 10 years as Controller at Zoe, Cena and Jovia restaurants, Gene also served as controller of NY’s Novotel and Marcus Samuelson’s Townhouse Restaurant Group (including Aquavit). Currently Gene holds the position as Controller for TVFN Celebrity Chef and Judge Marc Murphy’s Benchmark Restaurant Group.
ALEX TOBIASAssociate
Also a graduate of the Culinary Institute of America Alex also holds a BS in Finance from Lehigh University. He has a diverse background grounded in hospitality including JW Marriot Corporation. He met Stephen during the Seasoned Management’s involvement with Empire City Casino during the opening of Dan Rooney’s Pub, Alley 810 and Pinch restaurants where Alex was on the opening team. Alex holds a level one certification from the American Court of Master Sommeliers and is currently working towards his Cicerone certification in beer.
. "A company culture cannot be imposed or mandated. It must grow from within over a long period."
Our Network of Clients is Growing Across the World
Undisclosed Hotel
Honolulu, HI
Columbia University
Manhattanville, NY
Timbers Resort & Hokuala Golf Course
Kauai, HI
Dan Rooney’s Café & Bar
Yonkers, NY
Alley 810
Yonkers, NY
1200 Miles Restaurant & Bar
New York, NY
Wynwood Kitchen
Miami, FL
Orchids at the Halekulani
Honolulu, HI
Roundhill Resort & Villa
Montego Bay, Jamaica
The Setai Club & Spa
New York, NY
Maison Kayser
New York, NY
Tavern 64 at The Hyatt Regency Reston
Reston, VA
Candle Café West
New York, NY
Wish at The Hotel
Miami, FL
Madava Farms & Crown Maple Syrup
Dover Plains, NY
The Exchange
New York, NY
Soho Kitchen & Bar
New York, NY
Pinch
Yonkers, NY
. "If you're afraid of butter, use cream."
EXPANDING POSSIBILITIES WITH POWERFUL INDUSTRY PARTNERSHIPS
Affiliates
We are proud of the partnerships we have cultivated throughout our time in the industry. The following companies and services help us add tremendous, long-term value to each of the restaurants, hotels and resorts we work with.
Next Step Design
World leaders in kitchen and facility design
nextstepdesign.com
Jeffrey Beers international
Trend setting architects for restaurant, lodging and hospitality design
jeffreybeers.com
Robinson, Brog, Leinwand, Greene, Genovese & Gluck P.C.
General Counsel in all areas of law with a specialization in hospitality
robinsonbrog.com
Stys Hospitality Initiative
Construction and project oversight for ownership and investors
styshospitality.com
Iron Bridge Consulting
Construction and project oversight for ownership and investors
ironbridgenyc.com
Cohen Greve & Company CPA, P.C.
Accounting and financial planning
cohengreve.com
Harney & Sons
Master Tea Blenders
harney.com
Frank Parlamis Group
75 years of building restaurants, bars & nightclubs in the Tri-state area
parlamisgroup.com
Evins Communications
Strategic partners in brand and product development in the luxury sector
evins.com
DashCrowd
Dynamic, responsive web marketing for bars & restaurants
dashcrowd.com
Hall Companies
The source for public relations in the hospitality sector
hallpr.com
Goldman Properties
Iconic real estate developers with trailblazing vision for the future
goldmanproperites.com
Myles Share & Associates
Leaders in Workman’s Compensation, Disability and Liability Insurance Solutions for the Food Service Industry.
manta.com/c/mmzn4ss
Inspired Concepts to Bring Lasting Success to Restaurants & Hotels
Putting Your Plan Together (Part 2)
In my last blog I spoke about setting yourself up with a solid team strategy, including identifying the specific skills that an opening manager must possess. In this blog I want to outline how to organize your team to develop training materials and a program to prepare your staff for a successful opening. Communication While I did address this in my first blog I wanted to elaborate on this a bit more because it’s so important. Not just communicating, but how you communicate is crucial. From the moment you hire your first manager through the opening, regular, consistent communication will […]
Openers vs. Maintenance Managers (Part 1)
Welcome to my first of what will hopefully be a steady supply of insightful, controversial and totally insane streams of consciousness about all things in the hotel and restaurant world. As someone that has been at the sharp end of the hospitality industry for 35 rewarding and on occasion painfully insane years, I have had my share of restaurant openings. I’ve done three of my own and now as a consultant six more in the last three years. That includes three within a four-month span, with all of them under varying conditions and circumstances, some corporate and others independent. Some […]
. "A restaurant is a fantasy. A kind of living fantasy in which diners are the most important members of the cast."
Get in Touch Today and See What Seasoned Hospitality Can Do for Your Business
Get in touch
Thanks for visiting! Please feel free to reach out to us anytime and discuss the future of your business, obtain references or learn more. Fill out the form below to send us a message and we’ll be sure to get back to you right away.
Contact info
Our offices are conveniently located in Manhattan’s Financial District. Although primarily based in New York City, we offer our services worldwide.